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品牌文化

百年品牌 源于法国

MANIER Brand Introduction Brand History

The brand“MaNIER”was created in the year 1889 and was named after Lady Manle, the French doctor of esthetics, whose lifetime pursuit and motto was “letting fashion become the classical”. Lady Manier was born in a picturesque vineyard on Aude River, on the north bank of the Mediterranean in France in 1886. In 1889, when the Eiffel Tower was completed, her father Mr Madill give the name MaNIER to the wine he newly brewaged. And thus a great brand was born.

“MaNIER ”品牌始创于1889年,由法国美学博士马尼尔女士的名字命名而来。“让时尚成为经典”是马尼尔女士的毕生追求和至理名言,马尼尔于1886年出生在法国地中海北岸奥德河畔的一个风景如画的葡萄庄园。1889年埃菲尔铁塔建成时, 她的父亲马迪尔先生把自己酿造的葡萄酒命名为“马尼尔”,一个非凡卓越的品牌由此诞生。

The picturesque environment and the editication of the century-long French art gave Manier her life concept of loving nature and pursuing true beauty as well as her profound art self-cultivation. In 1905, the young and beautiful lady entered the local institution of higher learning for further education, which laid solid foundation for her lifetime design concept. In 1907, to celebrate the 25th wedding anniversary of her father and her mother Susan, Manier aboratively designed and made up two ceremonial robes as the presents. The robes are the first production of Manier’s design career. Since then, local magnaters and nobles all came for robe making from word of mouth. As the costumes made bu Manier had advanced styles, perfect workmanship, high quality and reasonable prices, her business began to expand and she immediately became famous.

优美的环境和法兰西千百年来的艺术熏陶,造就了马尼尔热爱自然,追求真美的人生理念和深厚的艺术涵养。1905年年轻美貌的马尼尔进入了当地高等学府学习深造,为以后一生的设计理念打下了坚实的基础。1907年为庆祝父亲马迪尔和母亲苏珊娜25周年的结婚纪念日,马尼尔精心设计裁缝了两套礼服作为礼物,这是马尼尔设计生涯的第一件作品。之后,当地的富豪,贵族纷纷慕名而来定制礼服,因马尼尔制作的服饰款式超前,做工精细、品质华贵,而且价格适中,生意因此络绎不绝,一时间名声雀起。

In 1911, the 25-year-old Manier came to Paris and founded”MaNIER”Garment Company. In1913, she successfully held her first fashion show. Its advanced design style excited the whole Paris and Manier immediately became one of the few design masters at that time. The brand” MaNIER”thus found its position in the world fashion field. During her lifetime. Manier created nine classical “MaNIER” brand series. Among all these series, MaNIER fashionable dress, leather, home textile, jewelry, artwork and cosmetic are elegant, fashionable, natural and harmonious. And MaNIER tea house, wine, beer and coffee are unique with extraordinary quality. Among the three world-famous French luxury products—wine、coffee and clothing—MaNIER is always representing fashion and tred. And after years of development, MaNIER has become the true legend.

1911年,25岁的马尼尔来到巴黎,创立了"MaNIER"服装公司,1913年成功推出了第一场时装表演秀,其超前的设计风格轰动了整个法兰西,一举成为法国当时屈指可数的时装设计大师,"MaNIER"品牌在世界时装领域确立了自己崇高的地位。马尼尔毕生创造了"MaNIER"经典品牌九大系列。其中,"MaNIER"时装、皮具、家纺、家具、首饰、艺术品、化妆品,典雅时尚,自然和谐;而"MaNIER"餐吧、葡萄酒、啤酒、饮料,独树一帆、品味超凡。在举世闻名的法国三大豪华产品——服饰、家纺和葡萄酒领域中,"MaNIER"品牌一直代表着时尚与潮流,经受了岁月的磨砺而成为真正的经典。

Nowadays, the second generation of MaNIER successors has taken the unique costume design concept and advanced creation style of Manier to combine French classical art with modern romantic culture. Tradition contains fashion; elegance contains innervation. Its pursuit in perfect design, surface fabric and craftwork has made MaNIER costumes beautiful and charming. Each article of MaNIER dresses is like a flowing breathtaking picture on the bank of Seine.

如今,马尼尔的第二代传人,秉承了马尼尔对服装的独特设计理念和超前的创作风格,将法兰西古典艺术与现代浪漫文化融为一体,传统中蕴含时尚,优雅中蕴含动感。在设计、面料和工艺上追求尽善尽美,从而造就出华美绝伦的"MaNIER"家纺。款款走来,宛若塞纳河畔流动的风景,令人神往。